Elevator Pitch

How often do you run late for class? say an early morning lecture sneaks up on you? guess you’ll have to go it without coffee? But that’s where give me caffeine comes in. GMC is an application, that allows you to order a coffee from anywhere on campus, customize, and pay for it, all that’s left to do, is pick it up. The unique customization and simplicity allows movement with ease, especially without caffeine in your system.

User Persona


  • Personas environment
  • Personas mentality
  • Impetus motivations
  • External factors impacting use


Scenario #1

Georgia sat on the crowded 9am train from Penrith to Parramatta, the wet weather making the train seem extra crowded, and noisy. Already running late, the constant chatter of other riders made her irritation peak, she had woken up late, having forgotten to charge her phone the night before, barely having time to fix her hair and brush her teeth, let alone have her morning muffin and coffee. Now sitting on the train heading for university, she found herself annoyed at the smallest of things, the tapping of the old guy’s foot, the business woman smacking the keys on her laptop. “Coffee” she said, “I need coffee”. Thankful for her portable phone charger, Georgia unlocked her phone. Clicking on the Give Me Caffeine app she logged into her account. She chose the coffee shop, Rawr, from her University campus and continued through her order. Selecting coffee, she chose her Large iced coffee, with and extra shot, and added it to her tray, she then went back to the menu and chose food. One blueberry muffin, added to her tray. Clicking on her tray she decided to add the order to her favourites before completing her order, and choosing a “pick up” time. Having already added her payment details to her account, placing her order was smooth and easy, selecting to pick her order up in 20 minutes just before class. After processing her app interface presented an order timer screen, which told her the progress of her order. Georgia sighed, sat back in her seat and waited for the train to pull into her station.

Scenario #2

The dry air on campus seemed to be extra blistering today as Michael sat underneath a tree on the front oval, doing some lecture readings on his phone. The heat making his clothes seem too tight as sweat glued them to his body in the most uncomfortable way. The bottle of water Michael had refilled what only seemed an hour ago, was long empty, a tap was nowhere in sight, his mouth becoming dry and parched. Exiting his reading Michael opening the Give Me Caffeine app on his phone. Logging in, he selected the closest coffee shop on campus to where he was, and continued to the order screen. Selecting Cold and then Tea, Michael order a large cold mango iced tea and added it to his ‘tray’. Selecting his tray to complete his order Michael, confirmed payment and processed his order, requesting it to be ready ASAP, thankful for already saving his payment method to his account. The screen showed his order progress, as Michael stood up, picked up his bag and headed off to collect his order.